Sponsors of Brave

A partnership between
News24 & Adcock Ingram OTC

Proudly supporting our healthcare professionals in the fight against

Show your support for our healthcare professionals by nominating those going above and beyond to serve their communities.

Acts of ordinary courage, of brave compassion that put the health of patients first - these are the everyday heroes of the healthcare profession. Join News24 and Adcock Ingram OTC in celebrating and sharing your stories of pharmacists and healthcare professionals who have gone above and beyond the day-to-day call of duty.

Nominate the pharmacist or healthcare professional in your community making a real difference and you could stand a chance to win R5 000.

PLUS, there will be two winners from the nominations. The judges will select one winner and your votes will select another. These winners will win an all-expenses paid trip to an overseas medical conference of their choice for themselves, and the opportunity to pay-it forward by donating R25 000 to a registered NPO charity of their choice.



Across the globe, we are inundated with news that is negative. In South Africa, there is a plethora of negative news currently taking centre stage. This has resulted in the dampening of the spirits of many South Africans. In light of this, and to work towards lifting this general mood, it is Adcock Ingram OTC’s ambition to encourage all South Africans to identify other citizens in our country who are doing the right thing. It is everyone’s responsibility to uphold the values within our constitution, to contribute and improve the landscape of our country. Adcock Ingram OTC is creating a platform for all South Africans to express their love for our beloved Country by recognising and celebrating fellow brave South Africans.

There are a group of Professionals that often are not afforded the acknowledgment that they deserve. These HCPs include doctors, nurses, pharmacists, paramedics, and other allied fraternities.

Pharmacists, for example, are one of the first lines of primary healthcare custodians in our lives and the lives of our families, and yet they are rarely celebrated. Doctors, nurses, and so many medical professionals spend their daily lives saving and helping fellow South Africans. Hence, Adcock Ingram OTC has embarked on a journey to give recognition to these stakeholders, and the campaign will allow South Africans to acknowledge these HCPs by voting for them under the banner of bravery. This campaign is not just about these fearless people, but a call to action to mobilise all industries to celebrate, and applaud the “BRAVE” people in our society.