Your business needs an upgrade: 6 reasons why Mac will work for your team

Here are 6 ways the new MacBook range is the ideal SMME entrepreneur’s sidekick in their quest to start up.

Starting a business is no small feat, and budding entrepreneurs need a reliable and trusty laptop that can keep up and help them start up their business with ease and efficiency.

The entrepreneur’s perfect laptop pairing needs to have speedy processing, capable storage, and a powerhouse battery to keep you and your data, ideas, documents, and workflow powered and secured while on the move.

Serving as a hail mary for those building their brand from the ground up and on the go – the new MacBook range powered by M1 and M2 chips comes out as a forerunner and packs a punch when it comes to efficiency and power. 

Here are six reasons why the new M1 and M2 range is the idyllic laptop for SMME entrepreneurs:

1. It’s built to last

The MacBook Air and MacBook Pro M1 and M2 range come designed with a powerhouse battery that can keep up with your busy schedule. With a battery life that goes up to 22 hours on a single charge, SMME entrepreneurs will have the confidence to go on the move with their hustle even if they forgot their charger at home.

2. It’s engineered to lighten your load

Built for life on the go, the new MacBook range is machined from durable, lightweight aluminium and packaged in a sleek, solid, and strong design to seamlessly follow you on the go and survive the journeys you take for years.

3. It’s multitalented at multitasking

Primed ready for fast and fluid multitasking, the new MacBook range includes the unified memory architecture of Apple’s breakthrough System on a Chip (SoC) processor. This allows you to be able to seamlessly view two apps side by side or switch between apps as gracefully as a ballerina using the revolutionary Stage Manager on macOS Ventura.

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4. It’s a team player

The MacBook range is equipped to network and connect across boundaries and platforms. You’re able to run apps on suites such as Microsoft 365 or Google Workspace on your Mac and you can work on a document or email you started on your iPhone with ease. Mac levels up as a team player even further as it allows users to run Windows directly on their Mac.

5. It’s quick to start up

When starting a start-up, you need a device that won’t lag on you in times of need. Thankfully, the new MacBook range is designed to boot up instantly – from the moment you lift the lid. And setting up your new Mac is a breeze – whether you’re a personal user or in a corporate environment as every MacBook features a range of powerful built-in apps, including Numbers for spreadsheets, Pages for documents, and KeyNote for presentations.

6. It will offer you peace of mind as you grind

MacBook’s built-in security features, such as Touch ID and the T2 Security Chip, provide peace of mind for SMME entrepreneurs who have sensitive data they need to secure. Alongside this, you also score sophisticated runtime protections along with state-of-the-art antivirus software, to keep your system safe from malware. This way - even if your Mac goes missing or falls into the wrong hands, file-level encryption will ensure that your business and data are nobody else’s business.

For more information on the MacBook Air and MacBook Pro M chip range, please click here.