Speed, power, value: 7 reasons why the new MacBook range is the best out there
How the new MacBook M-series is the ultimate game changer for the family user to the professional on the go.
With so much of our lives existing in the digital space – personal and professional – it’s important to have a device that can keep up with you so that your memories and precious data can call home. Apple is an expert brand at cultivating a lifestyle effect through their products – particularly their top-of-class and pristine MacBook range.
The new M-series of MacBook range continue that legacy of excellence and are considered game-changers – especially for professionals and gamers on the go. Supercharged with M1 and M2 chips – these laptops are powered by an advanced silicon processor called the SoC – which is short for System on Chip. This allows for multiple core components like the CPU, graphics, and RAM to all be integrated into one singular processing chip rather than isolated as it’s been traditionally done.
Combining these elements allow for the M-series MacBook range to offer significantly improved performance, memory management, smart machine learning, energy efficiency and impressive battery life.
To help you get further acquainted with the new powerful M-series – here’s a 7-point checklist of what to expect:
Setting up your new Mac is a breeze
While the packaging of a MacBook is thrilling and shiny enough, the real magic starts when you lift the lid and get down to business. Greeting you with vibrant lighting and a friendly on-screen ‘hello’, you’re guided through a step-by-step process that will have you up and running in a few brief minutes.
It’s the professional’s confidante and most trusted colleague
Pre-programmed with a suite of powerful productivity apps for personal and business use, like Numbers for spreadsheets, Pages for documents, and KeyNote for presentations – the M-series MacBook range is primed for the entrepreneurs and hustlers ready to get right down to work – in the office or on the move.
An M-series MacBook is a speedy and thrilling playground for gaming enthusiasts
With the high-performance M1 and M2 chips partnered with Retina displays and powerful built-in speakers, the new MacBook range is an entertainment hub perfect for streaming, recreating, and creatives looking to play. You can splice up videos with ease in iMovie or put together a demo in a few steps on GarageBand or simply stream your shows and game with top-tier viewing quality.
The battery can keep the party going all day long
Portability and power are key things to consider – especially if you work remotely or in motion – the new MacBook range ticks both boxes as it comes powered with batteries that last up to 22 hours on a single charge! With a battery that can go the extra mile, the new MacBook range is a dream to invest in as it lasts under heavy pressure and keeps you connected even during the dim hours of loadshedding.
It opens up a window to competitor laptop apps
You don’t have to say goodbye to the Microsoft ecosystem when switching to Mac – since the new series is compatible with the Microsoft 365 suite, you’ll get access to Excel, Word, Outlook, and PowerPoint. The new MacBook range is also compatible with Google Workspace and other business apps and you can run Windows software on your new Mac using virtualisation software.
The new MacBook range takes productivity to new heights
With a newfound and secure processing power and efficiency, the new MacBook range is the ideal choice for creative professionals or enthusiasts and multitaskers. The added ability to run multiple resource-intensive apps simultaneously allows you to boost your productivity without excessive lag and overheating.
The new MacBook range promises peace of mind
With all of the processing data on the new SoC system, Apple has ensured that the SoC processor is hard-wired to encrypt and safeguard your data as well as protect your privacy by using security innovations like Touch ID and the Secure Enclave. Mac also ensures that malware and viruses are kept at bay at the hardware level by featuring regular security updates to ensure that you can continue to create, play, and thrive with peace of mind.
For more information on the new MacBook Air and MacBook Pro M2 range, please click here.
Visit iStore today to learn more about the M1 and M2 range of MacBook Airs and MacBook Pros here.
Built with Shorthand