Smart Choices, Big Savings: Explore iStore’s Certified Pre-Owned Devices

In a world where both the environmental and economic impacts of purchases are under scrutiny, iStore is setting a new standard by narrowing the digital divide through its innovative trade-in and pre-owned device offerings.

space gray iPhone X with box

In the early 2000s, there were few things as terrifying as being an ‘outfit-repeater’ as coined in the timeless 2004 film – The Lizzy McGuire Movie. Fast forward twenty years, and sustainability is at the forefront of everyone’s minds and wallets, and while Y2k trends and styles re-emerge, they’re coming back thrifty through both fashion and tech.

Being wasteful is no longer trendy, quirky, or fun – especially in a world battling rife economic and environmental impacts from consumerism and e-waste. Especially as younger consumers are pushing back against fast fashion and the need to always have the latest new thing – whether it’s the newest smartphone, purse, or gadget without considering the environmental impact fast-paced levels of consumerism have.

And, while it can be tempting to drop what we’ve got for the next shiny thing, there are ways to upgrade your devices while still being sustainable and budget-conscious. Leading tech brands like iStore, South Africa’s leading Apple reseller brand, are shifting the mindset of purchasing pre-owned technology and encouraging their customers to reduce, reuse, and recycle their older Apple devices.

Offering services that allow consumers to opt to purchase and upgrade their Apple device for a newer pre-loved model or to trade in their old devices to get discounts on their next purchase, iStore is redefining what it means to be sustainable in the tech space.

To help maintain a high standard of pre-owned devices that get shelved in-store, iStore has a series of rigorous processes in place to ensure the pre-owned devices they house offer exceptional quality and reliability. Their testing involves an extensive evaluation process to ensure the device’s functionality is of a high standard. The devices also undergo a robust grading system to give iStore customers full transparency of pre-owned devices they’re interested in purchasing.

The grading system will note if the device has any scratches or marks or even slight wear and tear – and each of these pre-owned devices comes with a two-year (24-month) warranty, offering iStore customers both purchasing confidence and peace of mind.

The pre-owned market in South Africa and the demand for pre-owned devices is on the rise, especially with younger buyers having an intent focus on sustainability. According to GSMA, the global refurbished mobile device market is projected to be worth more than $140 billion by 2030 – courtesy of budding circular economies.

silver iphone 6 and red iphone case

In South Africa, a circular economy is essential in reducing e-waste and fostering a sustainable future and economic opportunities for businesses to get ahead of the curve. Keeping high-end electronic devices like Apple products in circulation and rotation not only reduces the environmental impact of tech disposal – but also opens up an avenue of job creation for savvy local tech entrepreneurs who can breathe new life into retired devices and help find them a new home.

Additionally, it helps bridge the digital divide by allowing more South Africans to access premium tech and devices at more budget-friendly prices. But, trade-ins or pre-owned device sales aren’t where iStore’s efforts of making premium tech accessible to more South Africans end, their iSchoolAfrica program, for example, serves as a means to help bring the best technology into underserved schools across South Africa.

This program helps empower educators and students at the school with the tools needed to develop the fundamental tech skills needed to navigate our increasingly digital world.

Aside from the pre-owned offerings seeing heightened interest, iStore’s tempting trade-in offering has unsurprisingly seen a 20% year-on-year increase – highlighting the appetite South Africans have for innovative solutions that make premium tech more affordable and accessible.

graphical user interface

The future is all about sustainability and it's high time more brands get on board.

Don’t hesitate to take advantage of iStore’s exciting recyclable offerings by visiting your local iStore to see how you can either trade in to trade up or start your Apple journey by adopting a pre-loved device.

For more information – or to start your seamless buyer’s journey, visit www.istore.co.za