Here's why this analytics company relies on Mac to help them Syft through with efficiency
From heavy data processing to company perks – here’s how the Syft team found that taking a bite of the Apple was the right business move for them.
Doing it all doesn’t mean doing it alone. Here’s why local analytics and financial reporting company, Syft, put their trust in Apple’s Mac software.
Established in 2015, Syft started as the entrepreneurial dream child of co-founder Vangelis Kyriazis and his business partner. The group has since grown from a humble accounting practice to the tech-savvy analytics firm it is today – aided by the power and support of Apple MacBooks and tech at every step.
Hear more about their business growth from the Syft team here:
“I started a small business which was actually an accounting practice back then – and from that accounting practice, we saw the need for businesses to have better insights and financial data at their fingertips,” explains Vangelis.
As they expanded the business, Vangelis and his team found that the Apple brand and products became an aspirational asset to their staff members and that it’s been a useful incentive when onboarding new team players.
“From an ease of implementation perspective, it’s very easy to roll out Macs throughout our organisation - we rolled it out within one month, and the entire team switched over to MacBook Air and MacBook Pro,” adds Eleftherioz Kyriazis, fellow Syft co-founder.
Kyriazis goes on to speak about the ease of updating and deploying software onto the Mac ecosystem and is grateful for the security features that come with working in an Apple environment.
Beyond the aspirational qualities and security features, the Syft marketing team also finds using Mac beneficial – with the use of heavy processing Adobe software and rendering power needed to export these large files – Mac stand out among their competitors in processing and productivity prowess.
Watch the full video to see just how Mac has changed the way the Syft team goes about their day-to-day. Secure your own reliable Mac and Apple devices by visiting your local iStore today to learn more about the M1 and M2 range of MacBook Air and MacBook Pro here.
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