Knowing how to navigate your finances while trying to make your mark as a start-up can be tough. From figuring out what to invest in to grow your profit margins, to building a strong brand image – there's a lot to consider when trying to build a sustainable and financially savvy business.
On today’s segment of The Bold Leap business podcast, Zoe Brown chats to Rushda Moosajee – the momtrepreneur who has built a successful beauty and fitness e-commerce platform called, RushTush. Her brand is all about wellness and lifestyle upliftment through fitness and nutrition guides, as well as beauty and skincare products.
After a few years in what was considered a male-focused industry, she saw a growing demand and need for training and fitness guides that are uniquely crafted toward dynamic women who are often on the move. Her mission to build the female body at all fitness level has helped grow her consumer base significantly.
While Rushda was well-versed in the fitness industry, she had quite a bit to learn about financing her business venture. "So, for us we try to have an automated system where the back-end is linked to various things that make our lives easier," she adds "...we use Sage cloud accounting." Find out how the integration of Sage's cloud accounting software has helped her have access to real-time, visual insight into her cash flow, navigate courier costs with ease as well as receive data on her budget, profits vs expenses, tax compliance.
Join Zoe Brown as she chats to Rushda about how she built her online wellness brand, the importance of delegating your money matters, crafting agile business strategies and how she found her niche in the fitness industry.
Listen to the full podcast below: