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Inside iStore's intimate 20th anniversary celebration

Against the backdrop of a golden Sandton sunset, iStore marked its 20-year journey from humble startup to South Africa’s premier tech destination. Hosted at their flagship Sandton Drive store, the celebration blended intimate reunion vibes with spectacular skyline views and live music. 

The one store that made Apple cool in South Africa

From its first V&A Waterfront store in 2005 to 41 locations nationwide, iStore has spent 20 years transforming South Africa’s tech culture—launching Apple firsts, empowering communities through iSchoolAfrica, and setting the standard for service and innovation.