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Harnessing the power of sport to build stronger communities
FirstRand Foundation’s partnership with Laureus South Africa is helping grassroots organisations leverage sport as a practical tool for social change.
For most South African communities, sport is much more than a game. Often, it’s the reason a young person develops passion and direction in life, a space where young people learn discipline, trust and teamwork, and, for many, the first place they feel seen, safe and capable.
This is the power, and motivation, behind the Laureus Sport for Good Foundation South Africa (Laureus), which supports community-based organisations that use sport to help young people navigate some of the country’s toughest social challenges. From surfing programmes in coastal communities to boxing, self-defence, education and life-skills initiatives in townships, the programmes supported by Laureus use sport as a way to create structure, build confidence and make connections - often in lives where these things are needed most.
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