Men are quietly becoming the beauty industry’s biggest clients

Victor Snyders, CEO of Skin Renewal, and Clicks Beauty Squad member Samuel Besong reveal why male grooming is the beauty industry’s fastest-growing trend, and what men need.

Men are quietly having a beauty moment. And it’s bigger than you think.

Victor Snyders, CEO of Skin Renewal, has watched male patients grow from under 5% to nearly 30% of his clinic. The reason? Zoom calls, selfies, and men simply living longer and wanting to look good doing it.

Clicks Beauty Squad member Samuel Besong brings the practical side – from choosing the right razor for your hair type to the pre-shave and post-shave routine most men skip entirely.

The message from both? Start early, keep it simple, and don’t wait until there’s a problem to fix. Good skin has no gender.

| This post is sponsored by Clicks and produced by Media24 Advertising and Content Marketing for News24.