Model, content creator and Clicks Beauty Squad member Samuel Besong breaks down the simple grooming routine every man needs, and the shaving mistakes causing more harm than good.

Most men are shaving wrong, and their skin is paying for it.

Model, content creator and familiar Clicks Beauty Squad face Samuel “Sam” Besong is back, this time tackling men’s grooming head-on. Men’s skin is thicker and oilier than women’s, and shaving changes everything, especially for men with darker, curlier hair, where ingrown hairs are a daily battle.

The solution? Three steps: cleanser, moisturiser, sunscreen. And two shaving game-changers – a softening shave cream before and a good balm after.

“Know your hair type first,” Sam advises. The right tools and products make the difference between great skin and a face full of razor bumps.

| This post is sponsored by Clicks and produced by Media24 Advertising and Content Marketing for News24.