Ready to future-proof your beauty routine? The beauty experts dive deep into ‘skinification’ – the game-changing trend where make-up and skincare merge. From foundations with active ingredients to the holistic approach combining clinic treatments with daily habits, discover how to build a beauty routine that works smarter, not harder.

The future of beauty isn’t just about looking good; it’s about skin that gets healthier while you wear your make-up. Dr Mel van Rooy from Clicks and Dr Maureen Allam, founder of Skin Renewal, believe that ‘skinification’ represents the biggest shift in beauty since SPF became non-negotiable. “We’re seeing cosmetics become therapeutic,” explains Dr Allam, “delivering real, measurable skin benefits rather than just coverage.”

Join the beauty experts as they decode this revolutionary trend that’s transforming everyday products into skin-improving powerhouses. From foundations infused with niacinamide to primers packed with growth factors, discover how your daily routine can work double duty, enhancing your look while banking collagen for the future.

Together, they reveal the professional secrets behind building a truly effective beauty arsenal, sharing insider knowledge on key ingredients like peptides, ceramides, and antioxidants that deliver clinic-worthy results. Whether you’re looking to future-proof your skin or simply want make-up that works harder for you, this conversation unveils the multi-pillar approach that combines the best of cosmetics, skincare science, and holistic wellness.

From decoding ingredient lists to understanding when to level up with professional treatments, learn how to shop smarter and build a routine that transforms your skin from the inside out while looking flawless on the surface.

| This post is sponsored by Clicks and produced by Media24 Advertising and Content Marketing for News24.